For the image of La Cantina resorted to the argument that an image should not be necessarily a proposal that would be classified in the first instance of "innovative" or "never seen before." Sometimes just a proposal that says you have to say, you have a good structure based on an appropriate grid and to get their items relate harmoniously, while particularice the holder, not to be confused with others.
In this case, the image of La Cantina had to compete with other franchises, as the marketing scheme for this business concept is similar to Reataurant / bar that can open branches in various localities.
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