The creators of Google have always shown their particular interest in human resources. In fact this company is based on creativity and innovative ideas that can give Google the characteristics that differentiate other firms, making it the undisputed world leader in its field. They have been the first who decided to take care of employees with particular attention, but the difference respect to the others is that they have known how to sell this idea and made it a real business. In fact what they seek in employees, not just a Google product knowledge, but a willingness to take people in the external environment continuously to develop new ideas. Then the human resources department of the company, you always have contact with about 300 teachers around the world to hear at any time the best and most appropriate students for this work. I love to think as a company so large and whose product is totally "digital", bases its success in people. Not just the final grades to choose who will work for the company, but a number of characteristics: ease teamwork, flexibility, ability to concretize their innovative ideas and passion for his work . Then what the company offers in the workplace, to myself must be a way to motivate employees continuously, while the routine win. The company management decided how to treat their employees, based primarily on research, where people had to say everything that he did not like the other companies, of This way Google could quit. In short, in my opinion the human resource policy of Google, represents much of its success and therefore, even if it is also going ahead, the company tries to maintain a unique culture, where human capital is the competitive advantage that differentiates the company of all others. Also a consequence of this attention is the loyalty , that the development of products such as Google, make a difference (just imagine how much they could spend Yahoo! or msn to know the Google algorithm or products under development) . So when there are thousands of employees, loyalty is a problem that must not be underestimated.