A case study. To develop this picture had to consider some points immutable, ie they should be considered by force at work: 1 .-
the union of lawyers of San Luis Potosí, SLP (Mexico) the color orange is "representative" of their group. The reasons? Please do not ask me. Nobody has been able to clarify the convincing way.
2 .- The image of identity should help raise the name of the leader of this law firm. Should help to consolidate as head of the organization. However, should represent a whole formed by several parties at once.
chose to design a monogram representing the letter "A" in capital letters, that I suggested the association of the letter with a triangle, the geometric element may be associated with equal (if it is equilateral)
In this case the customer is helped by an accident. The picture near the end, was built only for the portion of the left, but to be doubling and running into the right came the "A" in the negative. My client liked. I thought it did not affect the initial concepts and is more elaborate, so I had to make refinements to the final strokes and left as seen above. The points of the umlaut "U" position was changed to avoid "nuisance" to remove the text in capitals.