Wednesday, December 10, 2008

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Argüelles Los Churros ®




















Talking with Alonso, the owner of this business, told me he wanted a logo that not "owners" of a town or a city. The design is based on one source "list" but it worked for "customize." The element that represents a steaming cup consists of lyrics too. The Cup is a "C" plate "O", the handle of the cup is an "e", etc.

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A case study. To develop this picture had to consider some points immutable, ie they should be considered by force at work: 1 .-

the union of lawyers of San Luis Potosí, SLP (Mexico) the color orange is "representative" of their group. The reasons? Please do not ask me. Nobody has been able to clarify the convincing way.
2 .- The image of identity should help raise the name of the leader of this law firm. Should help to consolidate as head of the organization. However, should represent a whole formed by several parties at once.

chose to design a monogram representing the letter "A" in capital letters, that I suggested the association of the letter with a triangle, the geometric element may be associated with equal (if it is equilateral)

In this case the customer is helped by an accident. The picture near the end, was built only for the portion of the left, but to be doubling and running into the right came the "A" in the negative. My client liked. I thought it did not affect the initial concepts and is more elaborate, so I had to make refinements to the final strokes and left as seen above. The points of the umlaut "U" position was changed to avoid "nuisance" to remove the text in capitals.

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Consultants Medical Legal Services Clinic





















Although the problem of combining two very different concepts each ceased to be a problem to become a challenge, if I had to make several adjustments to this image that I designed, it must establish an order of attributes. The company is a Legal Consultant and serves the medical field, so that the options which dominated the signifier of medicine were discarded and retrofitted. This signifier is very pregnant. Predominated over the composition due to its unique shape and its identifiable shape.

The end result is the above. A balanced composition within a circle (balance, equity, offset) and fusion of abstraction of the staff of Aesculapius with a representation of a scale that may be associated with the work of the jurist.

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When the design problem involves an entity which mention or recollection is not very nice to people, or that its field of activities is mentioned little "discretion" and false modesty, it gets interesting.

In this case, the design had to be clear, obvious, armed with soft lines and surrounded by large spaces. Again I turned to an image "separable" but I must confess I have not used the items separately or on stationery or in any other medium. By contrast, on elements such as prescriptions, bills and cards have added funds and other visual elements that complement it.

Monday, December 8, 2008

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Colo procto Altius






















The image of the Park Clinic represents an individual with his arms raised to suggest a life of fulfillment, fullness which provides optimal health. At the same time represents "something" that must be cared for, an element central is "protected" by those around. The use of color allows us to "hook" the text in the image and thus achieve an integrated appearance, uniform, but at the same time respecting the space of each element.

I always think is a good choice to design images that can "disarm" or used separately as required. In some media and means ell symbol is included only, others used only the text "Park Clinic" and have the option of using both the original combination above.

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The concept of identity Altius image is very simple and direct: elegance, stylization, simplicity.

Reference is made to an embellishment (The letter "L") that protrudes from the community as represented by the other letters. Tests were made to make the "A" Chapter shone without integration with the rest of the elements. Like so many other times, a grid that allowed us to adjust the proportions and experiment with the kerning of the letters and their features was the auction and helped us achieve an integrated result. The work done in the auctions, serifs and details of the features of letters can create a genre very typical of the company. An exclusive image.

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Park Zero Super Pits








When owners and managers of a new concept nightclub / bar told us they had the idea of \u200b\u200bzero indicates that the "origin" point where there was everything " The environment where suddenly there we are interested, I thought it would be subtle, but direct. So it is that we took on the task of "redesign" certain types to find a proposal very own, original, simple, evocative of the movement, somewhat ambiguous.

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SuperPits is one of those businesses type "Drive Through" where shopping without losing your car. The reference to the speed is very obvious. Incorporate elements such as strength, vitality, intensity.

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Prague




















identity image to Prague had to make reference to the nocturnal lifestyle, but mostly had to register within an environment to remember concepts like the European style, stylization, as emblematic of a shield. Has anyone read anything about this city? Has anyone read "The Nights of Prague? To design we must also try to read other things, even novels, reviews, sordid stories of temptations, crazy and many other things that can happen in a nightclub or a bar and, therefore, fall within these walls .

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Oasis, Dance Bar












Oasis image had to represent strength, dynamism, movement, alluding to the nightlife and suggest concepts such as "out of the ordinary" rejection "compartmentalization" and look with strong presence, in addition to elements that do not allow it to be that easy to copy without affecting their elements. The whole image is based on vectors. Even small parts of the letter "S" were part of various tests with motion blur applied to a line made by hand on paper and then digitized. Is the touch particularized. The semantic of the image resides with greater intensity in this element. Its use was very short-lived, but his time with us filled us with satisfaction.

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La Cantina La Pecora Nera











For the image of La Cantina resorted to the argument that an image should not be necessarily a proposal that would be classified in the first instance of "innovative" or "never seen before." Sometimes just a proposal that says you have to say, you have a good structure based on an appropriate grid and to get their items relate harmoniously, while particularice the holder, not to be confused with others.

In this case, the image of La Cantina had to compete with other franchises, as the marketing scheme for this business concept is similar to Reataurant / bar that can open branches in various localities.

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Great

design of the success of a image is based on close communication with the customer.

For this design I had several interviews with my client, until I got confidence that I say "I want something fun but stylish, remember a little European design that is so free that is not obvious in the way as interpreted. That is innocent, but mischievous, good taste, but good-natured and at the same time elegant, but are severely stretched "

I liked. My client also. And it worked pretty well.

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When designing an image of identity that will include items owned by other companies such as Warner, there are many requirements.

I liked this I designed long ago to the section of a restaurant where you can "deposit" for children to have fun, play, eat and perform various activities while the parents eat in peace.

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EFX

















This image I designed when a musician friend came with me to ask me to work on the name "EFX" to make an image of identity that was short for a musical group, to represent his band and among other details, he asked me apart from all, if the image "looked like something that could be tattooing" or giving the impression a shield or something (exactly like his instructions were vague, lol)

Well, the truth is that I took into account everything I said, but more with what I was making an image "tatuable"