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Oriocenter: cheap flights and development of the largest commercial center of Italy

Oriocenter is a mall that is in Bergamo, a few kilometers from the airport " Orio al Serio " and is the largest in Italy nowadays. The airport is a very convenient destination for people who have to arrive in the North of Italy (in fact the train is not far from other tourist destinations well as Verona, Vicenza, Venice, Turin, Genoa and not far from the Italian Switzerland), also is high respect for the other airports of Milan (Malpensa and Linate). With the success we have had low-cost airlines, this airport has seen an incredible development for its strategic position and has made a point of riferimento for the same. In the list of companies that come to "Orio al Serio ( click here to see ) there is only the cheap, but they own those who have enabled their success. The case of Oriocenter is strictly related to the airport. This mall used to represent a store just for airport workers who wanted to rest and also by the passengers who had to wait quite some time. Now it has become the largest shopping center in Italy with over 200 stores in just 2 plants and firms of all genres, divided by type (dresses, decoration, electronics, ...) and plants ( click here.) Some examples: by Zara clothing, Tezenis, Intimissimi, MelaBlu, Replay, United Colors of Benetton, Celio, Max & Co, for shoes Foot Loker, Bata, Italian and Pittarello Scarpa, for Mediaworld electronics, TIM, Wind, 3, Voice, by furnishing Kasanova, Zucchi, Bassetti, Divani & Divani, for leisure Universo Sport, Trudi, Giunti, La Feltrinelli, for the care of the person and property Bottega Verde, Samsonite, Swatch, Profumeria Douglas Mandarina Duck, plus ice cream, solar facilities, gym FitnessFirst, McDonald's, pizzerias, Chinese restaurants and many bars . Without fail there are all the most famous Italian brands and also other brands that are popular in Europe. Trying to understand because he has had all this success, I finally looked this center has been developed primarily as a place where you can spend a quiet day between stores and between a lot of services and restaurants. So the people of Northern European countries used to catch a cheap flight to come to Italy to purchase. It might seem absurd, but the English in this way can be purchase directly from the land of fashion, which lies just a few hours on the plane where you can also eat well and change is favorable. So cheap flights in this case allow a different day of the others, and can be arranged at a time without notice. So the mall is a perfect example of what low cost airlines, they can move into the local economy of an area. This example it's particularly significant in Italy, cambiamiento speed and scale of all the services offered. At the end of cheap flights, have a larger market for normal flights. The process re-engineering has actually brought new market segments and has moved the way for travel.

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more about the advertising nowadays

I want to emphasize the comments on other posts from my classmates. In fact there are views ritengo Diferenzia interests because much of my opinion about contextual advertising and perhaps a debate is born ...

"global advertising or contextual advertising? a vision of advertising on TV today. Gaubeka Beñat thought that contextual advertising more effective. In my opinion I think that for some products the pile of information that can search the web, it makes no sense (eg for snacks and drinks such as Coca Cola and Pepsi) while product-specific, contextual advertising is better. Also if we still have time for a selection of useful information. Advertise with famous people . This aspect seems to me's particularly interested. I also think it's important to treat the image of the brand and that some products, the effect on sales is fairly straightforward (eg, adolescents and cosmetics). It is also important to choose carefully the famous person represents the brand.

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Contextual advertising: advantages and disadvantages

Internet has represented an innovation in all fields of the economy and communication has changed in many ways our thinking and why I think may be interested to reflect on their advertising. Could advertising's future? What advantages and what disadvantages are there? Can be considered a global advertising, but I think it is necessary to consider each country as a specific case. In particular if I al'Italia, my country, I feel behind in the use of Internet for the countries of Northern Europe. Companies still prefer to spend much money on advertising on radio or TV advertising in context. There is even a festival of advertising, each year, which reward the best and the most fun. In fact a very funny ad on TV for me is more effective than an ad on the Web. Perhaps it could be why as advertising in normal media, are an established reality, advertising is still in process of development, but it is difficult to predict what will be in future. At present the benefits of contextual advertising is that it costs less and is still universal. Enjoy the digital space, the common area around the world and economic base of the communication. Then also provides a minor adjustment compared to advertising in specific media in each country. The people who see it, you have a bit of confidence with globalization (think Google AdSense, you have to find something to look at contextual advertising and even at the time of writing a word in the form we are in contact with an appropriate network not limited to our country). Besides the fact that the advertising costs less to compete globally to all companies that have few financial resources. So if you have innovative features and others are better known, will have another opportunity to put into light. For me the worst aspect of contextual advertising is usually more impersonal than traditional advertising (with this end I refer to the TV, radio and press) and that demands a particular attention for those who are looking for: Indeed there are a lot of information, we have to select and compare. At the end I still think now most people are suspicious in this advertisement and prefers to indulge in what is already known and already an established reality (like the other ads and the brands they already know from experience or why they are in their countries). But I'm also sure that in future is relocating and distrust there will be about finding ways to make safer, more specific and accurate.

interested

link:

http://www.30dps.com/portfolio/marketing/index_347.cfm

What is the relationship between all the photos in the image I have chosen ? It was right that all these images are used by Google to increase CTR for contextual advertising. Since late June the testing comes as a test for all countries. I think that Google bought a package of images, sorted by theme and they decided to remove some that were not to their liking.