The image of the Park Clinic represents an individual with his arms raised to suggest a life of fulfillment, fullness which provides optimal health. At the same time represents "something" that must be cared for, an element central is "protected" by those around. The use of color allows us to "hook" the text in the image and thus achieve an integrated appearance, uniform, but at the same time respecting the space of each element.
I always think is a good choice to design images that can "disarm" or used separately as required. In some media and means ell symbol is included only, others used only the text "Park Clinic" and have the option of using both the original combination above.
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