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ZARA today: THE FLEXIBILITY OF A WORLD COLOSO

Zara is a company born in 1975 in Spain and was innovative because it could cover new market segments and of enormous potential: in fact his product has always been fashion designer clothes and cheap and a continuing focus on trends. In the process of internationalization were important acquisitions made in different areas: bought chains with different products such as Pull & Bear, Massimo Dutti, Bershka, Oysho, ... and also acquired holdings in automotive, construction and banking. And linking different sectors and learning from each, something that could be useful for others. It was therefore an important holding call Inditex which now has more than 3000 stores in different countries of the world (the shops look after their 8 strings but the most important is Zara: There are over 1000 shops of this brand). After this brief summary of your story, I must stress that I retain more interested in the case Zara, which is the flexibility of your organization: How can such a large company, working in a centralized manner, without a formally defined organizational chart? The HR director said: "We should propose any model would be immediately obsolete." It seems impossible, but the strength of your organization lies, for me, in an amazing way of formalization of information systems, which together with the centralization and socialization system (ie the process of knowledge of the local managers of corporate culture) leads to a strategy for global success. So for me this case is very interested because I think Zara perfectly integrated many aspects of globalization, holding them in a strategic plan for success: a globalization characterized by its continuous adaptation to the trends and also for the planning of a single global product . A very flexible organization and flow efficient communication, and finally a capacity to innovative use of technologies and strategies in other sectors already consolidated (as de l'automobile, which seems to have no nothing to do with clothing). So you do not believe you're business can be considered as an emblem the "knowledge economy", or as the emblem of the "economy of communication"?

links stakeholders on the importance of flexibility :

- flexibility at work in English companies

- " flexible working in the information age " Luis Fernando Briceño recession on the text of Martin Carnoy

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Region Belltech predicts strong growth in the Southern Cone region for 2007

Belltech, company focused on the design, implementation and support of advanced communications solutions, self service and automation of local markets retail and corporate continuing strong growth in the region and plans for 2007 an increase in total revenue of the company by 18.5%.

Of this figure, it is expected that operations in Argentina represent around 15% of revenues versus 10% achieved in 2006. For its part, the operations in Chile would account for 65% while operations in Peru would represent 20% of total annual revenues for 2007.

The company expects $ 27 million compared to 22 million for the year 2006. In Argentina, as in Chile and Peru, the company seeks to expand its customer base by 8% to 12%, consolidating every day as a major players of national and regional market.

"Belltech reversed and strong commitment to growth and enterprise development in the region with all its IP telephony solutions, contact centers, retail and self-service banking for the corporate market. An example is the financial market today, this steady growth is reflected in the banks that are constantly seeking technology to replace due to improved financial results, "said Rodney Everard, CEO of Belltech.
"We are an established company in Argentina, Chile and Peru, thanks to companies that have placed their trust in us and we hope to continue to accompany in our expansion and aim to deliver solutions and value-added services and excellence, "said the executive .


adds, "a full year ahead, Belltech has many opportunities to realize new business in the three countries," says Rodney Everard. "In 2007 we want to consolidate our various business areas in order to close the year as one of the ten major systems integrators in the region. We are also evaluating open new branches, to continue our profitable growth," ended executive.

More information www.e-belltech.com

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tools Importance public system in the development of ICTs

consider this aspect of the new economy as essential for the economy of a country. Well, I think, considering the size of the public sector, a public demand stimulation may be useful to support a demonstration effect and learning and encourage the use of ICTs. The e-government brings many advantages and is being developed in many countries. I have been able to find the first steps that some countries have made in this direction: for 7 years in the United States, it became possible to compile the statement of the profits on the Web and some public institutes put online the potential for insurance. Other borders have been selling services and goods of the Public Administrations and the chance to participate in competitions contracts by public operators. The most obvious advantage is the expenditure, as a public sector development through ICTs can enable a high savings. Perhaps this in the future may bring the public sector not to be more a critical factor for the finances of countries but to be a strong strategic point.

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B2B Portals: an example of the use of ICT in the traditional economy

Portals " business to business" have been very successful and have diffused rapidly in the last years of last century, particularly for supplies made by large enterprises or enterprise networks. A representative example is the agreement between Ford, Daimler-Chrysler and GM (General Motors) made some years ago a common portal that would provide the entire market supply of the 3 companies. There are many examples, but what I think is important to note is the innovation of online relations with suppliers: in fact allowed to facilitate the changes, which are electronic and do not need the many bureaucratic papers, before the prolonged time of action . The main economic advantages are as follows: first there is just the transaction costs in the implementation of changes (for the communication between suppliers and customers more quickly and easily done), secondly the portals are made through collaboration between different suppliers, thereby creating economies of scale in supply (eg as more transport providers caring together), and third and last, the increase of potential competition (also because the gates are open networks). In addition, these portals have some limits as the need for complementary investments and reorganizations in logistics. Besides, in cases of products with specific design or features, websites can be inconvenient. At the end can be inconvenient for some providers because it allows a direct comparison between many companies and has been proven that traditional methods of competition reaches half discounts 15% of the price, compared to 25% discount online markets characterized (data sought on the website of the Financial Times and caring in 2000)

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the new economy and knowledge economy

Terms such as digital economy, new economy and also "knowledge economy" are terms that refer to cambiamiento of the traditional economy, which especially in the last decade, have been a phenomenon that also if you care attention in recent years of the last century resizing and world stock markets difficulties of any dot.com company to find customers and investors, bring us to reflect on the nature and consequences of this phenomenon, which is part of the globalization process so that takes care of the developed countries and greater differentiation across the countries in the developing world.

In fact, the impact will ICT sector (ie Information & Communication Technology) is just one part on the PIL, since in the U.S. (the country where it is most important to this sector) in 2000 represented only l ' 8% qua was a higher percentage compared to European countries where the average was circa 6-7% (and particularly my country, that is l 'Italia, where the ICT only accounted for 4% of the PIL). Then you may recognize as the sector is not so important if seen without regard to their influence on other sectors, since it is interesting to consider in particular as his influences on productivity growth in the remainder of the economy. According to what the teacher thinks Alfonso Gambardella University of Pisa (Italy), I think the main problems of this phenomenon are twofold: First, the transmission of growth impulses in the ICT sectors of the remaining the economy, and deepen second root of the problem of transmission is not sought in the technological problem but a problem of organizational and institutional.

What I think is important is that the economic potential of technological development care largely organizational and institutional factors and not direct and immediate effects of a technology, also the potential of a technology can be squeezed fully only if they are part of a more general process cambiamiento the transformations, complementary organizational and institutional innovations. Well, we can conclude that never becomes very important innovation Top-down and also needed the actions of the operators and the markets themselves.

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What is globalization? Some thoughts on this phenomenon

"automatic impact phenomenon, and global instant that occurs in the field of social, economic and financial, which is caused mainly by the combined action of information technology and communications, and mass media. Uncontrolled globalization is having negative effects that are undergoing significant social opposition and being studied by governments in order to implement control mechanisms, among which is the so-called Tobin Tax, which would tax international financial flows. expansion of capital markets, goods, services, labor and information across national borders. political, economic, social and ecological currently taking place at planetarium, for which there is increasingly greater economic interaction between them and other places, by far they are under the control of big business capitalists ( http://www.definicion.org/globalizacion ). It seems A complete definition and can satisfy Drop In, but I think this may be only one possible definition of this phenomenon, because we can not so universally accepted answer in this question: so what is undeniable is that the Globalization is a phenomenon that raises many different debates. So my idea is that if you ask a definition to someone living in Europe, responded to a very than someone living in Africa or India, probably because they have known this phenomenon for all purposes, which are numerous in different countries. I want to emphasize the aspect that is most innovative and makes the difference between "globalization" and "globalization", which represents the process of internationalization of politics and economics of the countries until 20 years ago, when mostly through the innovation and technical systems training began the phenomenon of globalization. For me most innovative l'aspect has been the creation of a new space where communication: a virtual and digital, other than a place to meet, and Internet is the basis of this innovation, and eliminates the problem of barriers to communication practices between countries distant from one another. The result is a new way of looking at relationships between people and countries, different cultures and realities. This does not mean that solves all problems to communicate with other countries, and indeed we must consider that there are many cultural barriers puedon not remove this space, but represents a way to begin to know and keep in touch easier than before . Then this phenomenon has led to workers who want to improve their working life, to specialize also considering options outside of its borders, now more than ever. Finally It is these characteristics that make possible the overall economy, and the difference to the process of "globalization" that existed before, is the level of improvement, legalization and formalization of the systems. As I said, many questions attached to this phenomenon, and a theme that is particularly important is what is observed such effects in different cultures, mainly, the gap between developed countries that participate actively in this process of continuous knowledge and third world countries or developing, is that the latter always seem to further this improvement with respect to technology and not participating in the process of change, but holding it, introducendo a global culture without the possibility of protecting their own culture. In fact, my view is that culture "global" is not the result of an exchange between different cultures but the diffusion of a culture (in particular a culture ocidental), extending in different countries to adapt the minimum possible to be accepted. On the other hand I think the term "global" refers not to the content of this culture but its diffusion.

Just think about some names of multinationals that are present in almost all countries, which owe their success or a good part of it to his popularity: McDonald's, Footlocker, Nike, Coke, Pepsi, ... and many more. Particularly significant

consider the case of McDonald's fast-food restaurant's success, as long as they know it's not so healthy. This example invites us to reflect on the causes of their success, and my conclusion is that its strength is that it represents a meeting point in all countries, but "it is better known evil than good to know " by what many people prefer to eat there before trying something new.

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Different interpretations of globalization reefs

Different pensiero reefs which are concentrated on puedon be the Effects of Globalization. We recognize two main reefs opposing pensiero: on the one hand there is the positive filone the authors of the Harvard Business School who consider technology as a base element of the phenomenon of globalization, an element that allows to break down the barriers and create a rete structure. In this vein, we also BA Lundvall and B. Johnson that focus on learning interattivo through cooperation and the different countries work together.

Furthermore, we emphasized the negative aspects and one of the authors most Eisendstadt rapresentativos is reflecting on the problem of too much attention on material things and not all that interested in the feelings and passions of people, as long ago, so it is born inside a gap in people, characterized gap gives a sense of alienation and social emargination in people. Another position I am concerned I have come across is that of Negroponte not talking about the problems per person but considers how globalization can at the same time creating a common space for many different countries and further widen the gap between the advanced countries and the countries in process of development, which tengon to access resources Data was obtained from them.