The concept of identity Altius image is very simple and direct: elegance, stylization, simplicity.
Reference is made to an embellishment (The letter "L") that protrudes from the community as represented by the other letters. Tests were made to make the "A" Chapter shone without integration with the rest of the elements. Like so many other times, a grid that allowed us to adjust the proportions and experiment with the kerning of the letters and their features was the auction and helped us achieve an integrated result. The work done in the auctions, serifs and details of the features of letters can create a genre very typical of the company. An exclusive image.
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