Cat With Ringworm That Will Not Go Away

ZARA today: THE FLEXIBILITY OF A WORLD COLOSO

Zara is a company born in 1975 in Spain and was innovative because it could cover new market segments and of enormous potential: in fact his product has always been fashion designer clothes and cheap and a continuing focus on trends. In the process of internationalization were important acquisitions made in different areas: bought chains with different products such as Pull & Bear, Massimo Dutti, Bershka, Oysho, ... and also acquired holdings in automotive, construction and banking. And linking different sectors and learning from each, something that could be useful for others. It was therefore an important holding call Inditex which now has more than 3000 stores in different countries of the world (the shops look after their 8 strings but the most important is Zara: There are over 1000 shops of this brand). After this brief summary of your story, I must stress that I retain more interested in the case Zara, which is the flexibility of your organization: How can such a large company, working in a centralized manner, without a formally defined organizational chart? The HR director said: "We should propose any model would be immediately obsolete." It seems impossible, but the strength of your organization lies, for me, in an amazing way of formalization of information systems, which together with the centralization and socialization system (ie the process of knowledge of the local managers of corporate culture) leads to a strategy for global success. So for me this case is very interested because I think Zara perfectly integrated many aspects of globalization, holding them in a strategic plan for success: a globalization characterized by its continuous adaptation to the trends and also for the planning of a single global product . A very flexible organization and flow efficient communication, and finally a capacity to innovative use of technologies and strategies in other sectors already consolidated (as de l'automobile, which seems to have no nothing to do with clothing). So you do not believe you're business can be considered as an emblem the "knowledge economy", or as the emblem of the "economy of communication"?

links stakeholders on the importance of flexibility :

- flexibility at work in English companies

- " flexible working in the information age " Luis Fernando Briceño recession on the text of Martin Carnoy