Internet has represented an innovation in all fields of the economy and communication has changed in many ways our thinking and why I think may be interested to reflect on their advertising. Could advertising's future? What advantages and what disadvantages are there? Can be considered a global advertising, but I think it is necessary to consider each country as a specific case. In particular if I al'Italia, my country, I feel behind in the use of Internet for the countries of Northern Europe. Companies still prefer to spend much money on advertising on radio or TV advertising in context. There is even a festival of advertising, each year, which reward the best and the most fun. In fact a very funny ad on TV for me is more effective than an ad on the Web. Perhaps it could be why as advertising in normal media, are an established reality, advertising is still in process of development, but it is difficult to predict what will be in future. At present the benefits of contextual advertising is that it costs less and is still universal. Enjoy the digital space, the common area around the world and economic base of the communication. Then also provides a minor adjustment compared to advertising in specific media in each country. The people who see it, you have a bit of confidence with globalization (think Google AdSense, you have to find something to look at contextual advertising and even at the time of writing a word in the form we are in contact with an appropriate network not limited to our country). Besides the fact that the advertising costs less to compete globally to all companies that have few financial resources. So if you have innovative features and others are better known, will have another opportunity to put into light. For me the worst aspect of contextual advertising is usually more impersonal than traditional advertising (with this end I refer to the TV, radio and press) and that demands a particular attention for those who are looking for: Indeed there are a lot of information, we have to select and compare. At the end I still think now most people are suspicious in this advertisement and prefers to indulge in what is already known and already an established reality (like the other ads and the brands they already know from experience or why they are in their countries). But I'm also sure that in future is relocating and distrust there will be about finding ways to make safer, more specific and accurate. link:
What is the relationship between all the photos in the image I have chosen ? It was right that all these images are used by Google to increase CTR for contextual advertising. Since late June the testing comes as a test for all countries. I think that Google bought a package of images, sorted by theme and they decided to remove some that were not to their liking.
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