When talking to someone about what you see in the image that will define its identity, care should interpret everything he says and not to assume anything without defining a whole. Sometimes near the end of the conversation is emerging concepts defining the work.
For the design of buildings Necok, SA de CV it had a 10-minute interview in a parking lot, but enough to make clear what was required: An image with "visual weight" that could be articulated so as to use only the fonts or just the image or set. An image that spoke of neatness, cleanliness, precision and professionalism that make reference to modernity, which were solid. Which made reference to the dynamics, but does not lose stability. That it be referred immediately to the customer's business and immediately captured the attention of some element easily recognized.
Today, though Necok has a relatively recent market may already beginning to be recognized for their items easily identifiable.
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